Leveraging experimental technology, we celebrated the festive seasons with Coca-Cola and TikTok by creating the 1st singing game ever made for a brand on the platform: The Ho Ho Ho Challenge. Using your Santa “Ho Ho Ho” you played the game to score high and win big! It was also a first for Africa and TikTok as we coupled it with an Out Of Phone campaign that allowed everyone to jump in the experience no matter where they were!
March 11, 2025