Romain Nonis

Creative Director / Strategist / Copywriter

Ibis Hotels: Open To Creators

With Covid and its restrictions. We wanted to give artists and designers a new stage to present their creations. I came up with the idea of transforming Ibis Styles hotels around the world into actual art and design galleries using the very rooms clients would stay in. Using Instagram, you could also discover the rooms and actually buy art and design pieces from the creators.

Creators and artists ended up selling 100% of their art and designs both online and at the Ibis Styles Locations. Using Instagram Shop, you could discover the rooms and click on the desirable items to buy them straight from the app.

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