The historical “Parisienne D’assurance” took a very disruptive turn and took the InsurTech world by storm with a complete rebranding becoming Wakam. Myself, a 3D studio and talented visual artists came up with their visual identity, an experiential logo that you can punch and managed to design a building front which is almost impossible in Paris along with fun events to engage both internally and externally
The first ever logo you can punch! Just punch it as hard as you can and compare your score with the rest of the “Wakamees”
Discover the full brandbook with more than a 100 illustration concepts here: Wakam Brandbook Illustrations
