Relaunching Garnier WholeBlends in the US as it was on the decline was a challenge that required a strong front-woman to pull off. In a production savy approach we RE-used the current campaign and made it like a “Commentary YouTube Video” with the help of a very lively Drew Barrymore. This TVC campaign was supported by a wide array of Social Media content, activations and also capitalized on Drew’s very own show.
PS: It was fun convincing Drew to put on that silly bee costume.